Your website should be working harder than you are.

AnnouncementPloy raises $27M seed to build the first website platform that grows your business.

Your website should be working harder than you are.

Ploy is the marketing platform that turns your website into your company's growth engine.

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Trusted by high-horsepower teams at

• Leadbay
• Taiga
• Volca
• Once
• Raspire
• Indie Health
• CodeCrafters
• Datost
• Hex
• TNT Growth
• Tonik
• Leadbay
• Taiga
• Volca
• Once
• Raspire
• Indie Health
• CodeCrafters
• Datost
• Hex
• TNT Growth
• Tonik

Your website launched. Then it stopped.

Ploy takes what you have and puts it on autopilot.

Monitor

Ploy watches your site and your competitors' — continuously. Rankings, traffic, content gaps, conversion drops. Nothing slips through.

Act

Ploy doesn't just report back. Its agents write content, fix what's broken, and run experiments — automatically, while you focus on the product.

Surface

Every insight becomes a clear next step. Know who's visiting, what's working, and where your biggest opportunities are.

You slept 8 hours.Ploy didn't.

Ploy Web builds and optimizes. Ploy Grow identifies and reaches. Ploy Ads creates and attributes. All three act on what the others find.

Web

6

pages built

Competitor launched pricing page → auto-built 3 counter-pages + 2 ABM landing pages

Traffic

+23%

SEO fixes

18

Vitals score

94

Building case study

Grow

23

visitors identified

Web → Pricing page spike from Web → identified 12 enterprise visitors, queued outreach

ICP matches

12

Outreach

34

Replies

8

Syncing intent signals to CRM

Ads

$1K

pipeline attributed

Grow flagged high-intent segment → created campaign → traced to 3 closed deals

Creatives made

8

Deals traced

3

Ads flagged

2

Tracking impression → close

An employee

11:42PM

Competitor Intel

@ads found a competitor positioning shift

Pricing page changed. New comparison opportunity.

01:15AM

Content

@grow drafted a new landing page variant

Variant B targeting "alternative to \[competitor\]" — ready for review.

03:08AM

Technical SEO

@web fixed 3 technical SEO issues

Broken OG URL on blog, missing XML sitemap entry, 404 bug patched.

04:33AM

Backlinks

@web discovered 12 new backlink prospects

High-authority sites in your niche. Outreach drafts ready.

05:01AM

Analytics

@ads spotted a traffic anomaly on /pricing

Bounce rate spiked 40% after yesterday's deploy. Investigating.

05:47AM

Keyword Research

@grow mapped 28 low-competition keywords

Content briefs generated for top 5. Estimated 2.4k monthly traffic.

06:22AM

Performance

@web cut page load time by 1.2s

Lazy-loaded hero images, deferred 3 scripts. Core Web Vitals now green.

07:55AM

AI Search

@web improved AI overview presence

Added structured FAQ schema to 8 pages. ChatGPT now cites your docs.

that never sleeps

expert strategies,deployedfor you.

PloyBooks are pre-built growth strategies executed by specialized agents. Run them on a schedule, trigger them from an event, or let Ploy decide.

Create a Homepage from Scratchby PloyA lookbook-first, composition-obsessed workflow for shipping a production-ready homepage — section by section, on-brand from the first paint.Build a Content Pageby Bryant ChouTwo-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.Optimize Above-the-Fold Contentby Julian ShapiroAudit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.Publish Readinessby Lorenzo GentileTake a Ploy site live on a custom domain the right way — a technical SEO audit, routing and redirects, robots and sitemap, then a clean greenfield or cutover go-live.SEO & AEO Strategy Systemby Omid GhiamThe full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.AEO Comparison Pagesby Neel MurthyBuild vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.GSC Keyword Optimizationby Bryant ChouFind keywords already earning impressions on a page but missing from the copy — then weave them in to lift CTR and rankings. No CSV exports.Analyse Web Traffic & Visitor Engagementby Bryant ChouPloy reads your traffic, visitor quality, and engagement signals — and tells you what's working, what's weak, and what to fix next.Company Swarmby Emre KavalogluTurn one high-fit visitor or named account into a coordinated, persona-tailored outreach motion — qualified, drafted, and staggered for review before a single send.Email ICP Website Visitorsby Emre KavalogluRank identified visitors by ICP fit, resolve one verified contact each, and stage reviewable Gmail drafts ready to export to your CRM.

One

platform

three

engines

One platform three engines

Web

Build. Optimize. Convert.

AI website builder (Webflow-grade)

SEO and ABM landing pages

Ad landing page optimization

Built-in analytics and on-page insights

Grow

Identify. Reach. Close.

Visitor de-anonymization

Automated personalized outreach

Intent signals & lead scoring

CRM integration

Ads

Create. Attribute. Scale.

Ad library intelligence

Automated ad creative at scale

Full-funnel attribution: impression → close

Meta campaign management

Who’s Ploy for?

For teams that ship, measure, and win.

Enterprise

Scale without the sprawl.

Optimize hundreds of pages simultaneously

AEO built in — be what AI recommends

Connects to your CRM, analytics, and content stack

SOC 2, SSO, role-based access

Explore EnterpriseBook a demo

Agencies

Extend the relationship.

Manage all client sites from one dashboard

White-label ready — your brand, not ours

PloyBooks run automatically across every account

Real-time client dashboards, zero manual reporting

Explore AgenciesSee agencies on Ploy

Startups

Growth without the first hire.

Ship a site in hours, not weeks

SEO that compounds while you build product

Lead gen on autopilot from day one

Startup-friendly pricing

Explore Startups

Stop maintaining your website.

Plug in your URL and watch it slurp your whole site in 60 seconds.

Start Free

Free tier · No card · 60-second slurp