Your competitor made a move this week.
You should be the one who saw it first.Competitor Intelligence, Delivered Daily
Your competitor made a move this week.
You should be the one who saw it first.Every morning we read your competitors' pricing, reviews, websites, hiring and local news — then hand you one page: what changed, why it matters, and the move to make. No dashboard to check. No noise. They never know you're watching.
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Third price hike this year — they're chasing margin, not share ↗
Undercut the Deep Clean by $15 & own the value story
Today's Competitor Brief
Tue · Jun 24
Prepared for: Evergreen Lawn & Landscape — Boise, ID
● High Priority
Price change detected — Website + checkout
GreenBlade Outdoor raised prices on 3 core services — and quietly dropped their spring discount.
As of Jun 23, GreenBlade Outdoor increased pricing across its most-booked packages and removed the "New Customer 15% Off" banner that ran all spring. Confirmed on their pricing page and reproduced through the online booking flow.
| Service | Was | Now | Δ | | ------------------------- | ---- | ---- | ---- | | Weekly Mow (up to ¼ acre) | $45 | $52 | +16% | | Spring Cleanup & Haul | $280 | $325 | +16% | | Aeration + Overseed | $190 | $215 | +13% |
Why it matters
- First increase since last August — and their third this year.
- They pulled the discount at peak season: they're betting demand holds. It's a gap you can price into.
- Watch for review fallout — surprised customers post fast.
- 01 The 3-step system that turns a pile of noise into one clear move. →
- 02 What actually lands in your inbox each morning (it's one page — here's what's on it). →
- 03 Why one look never tells the whole story — and what running it for a month reveals. →
- 04 Two ways owners use this — and why one of them takes five minutes flat. →
- 05 How you watch your competitors every day — and they never find out it's you. →
- 06 Why a career intelligence professional built this — and what that means for your data. →
✓ Recommended moveHold your Weekly Mow at $47 and add a "locked-in season pricing" line to your quotes this week. You're now $5 under GreenBlade with a story that keeps price-sensitive customers from shopping around.
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Also in this morning's brief
Website change
TruTurf Lawn Care added a "24-hour response" guarantee
New banner on their homepage promises same-day callbacks. Copy leans hard on "never wait on your lawn guy again."
Source: Website monitor6h ago
Reviews
GreenBlade drew 4 new 1-star reviews in 24 hours
All cite "surprise price increase" and a missed appointment. Their rating slipped 4.6 → 4.4 this week.
Source: Google Business Profile9h ago
Local signal
New 240-home subdivision broke ground off Eagle Rd
"The Meadows at Eagle" — occupancy expected next spring. That's 240 new lawns inside your service radius.
Source: Permit + local news11h ago
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