Investigative essays on corporate enshittification — how the brands you trusted made everything worse on purpose, and who profits when they do.
WORSE ON PURPOSE
WORSE ON PURPOSE
Corporate autopsies on the brands you trust. Who bought them, who gutted them, and what's still worth buying.
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#### Whole Foods Got Worse On Purpose
In 1980 it was one store in Austin, and when a flood wiped it out the next spring, the customers and the unpaid staff showed up with mops and brought it back. The founder spent decades turning that day into a philosophy: take care of your workers and your community, and the profits follow. Then Amazon paid $13.7 billion, pulled the buying into headquarters and started scoring all 510 stores for unionization risk.
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PUBLISHED
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