Your target audience.
AI-driven and transparently grounded.Your target audience. AI-driven and transparently grounded.
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One Study. Every way to ask.
Run an in-depth interview with one Mind or study a complete synthetic Audience. Combine qualitative exploration at scale, questionnaires with directional quantitative readouts, concept and message tests, and follow-up questions—all in one Study workspace.
New Study
Start with one Mind or a full Audience. Choose Quick or Custom setup, select the method, and keep questions, responses, and results in one Study.
Search
Search across Minds, Audiences, Studies, projects, and prior answers by name, role, segment, or what was said.
Projects
Open project spaces that keep Audiences, Studies, and research evidence grouped by product, market, client, or initiative.
Minds
Open the respondent library. Audiences and individual Minds live here so you can inspect them before adding them to a Study.
Audience
A reusable synthetic target audience: Gen-Z urban shoppers, Millennial parents, enterprise buyers, or any segment you compose. Researchers may also call this a synthetic panel.
Individual Mind
A single calibrated respondent. Open the profile to inspect their segment, role, assumptions, and the point of view behind their answers.
Saved Study
A saved research workspace. Return to review responses, compare follow-ups, change methods, or continue with the same Audience.
Message input
Enter the question, concept, claim, price point, questionnaire, or brief you want to study. Each Mind responds from its defined perspective.
Prompt proposals
Use the proposal chips under the composer to test copy, pricing, packaging, feature priority, or positioning without starting from a blank prompt.
Multi-persona replies
Ask once and get answers from the complete Audience. Each Mind responds from its own segment so patterns, outliers, and tensions are easy to spot.
Message attribution
Every response is tagged with the Mind that wrote it: avatar, name, role, and segment, so each quote can be traced back to a source.
In-character reasoning
Answers surface respondent logic: motivations, objections, tradeoffs, and biases that a researcher can probe in follow-up questions.
Study workspace
Every Study is persistent: revisit it, share it with a teammate, add follow-up questions, or extend it with another research method.
Your research methods, one workspace
Sarah Chen
Contemporary Art
Marcus Webb
Art History
Elena Rossi
Sculpture
James Park
Photography
Amira Osei
Mixed Media
David Müller
Digital Art
Yuki Sato
Installation
Pierre Dubois
Painting
Create reusable Minds and Audiences, then choose the method that fits the decision: in-depth interviews, qualitative exploration at scale, structured questionnaires, concept and message tests, segment comparisons, or mixed-method Studies. Review synthesized findings and the individual responses behind them in minutes.
Learn how it works New Mind
Public Audiences
Ready-to-use synthetic Audiences, built with personas, demographics, behavioral context, and visible grounding so you can start a Study without rebuilding the sample.
Explore public Audiences
Grounded in data from
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About Minds
Minds builds research simulation infrastructure for teams who need audience perspective before they spend weeks recruiting panels or launching risky live tests.
Generalizable, grounded in research
No fine-tuning per study. Reusable, generalizable thinking patterns powered by Minds PRISM™ technology.
Safety & compliance
GDPR-compliant by design, with clear data ownership and scoped, permissioned sources.
Partner ecosystem
Minds collaborates with research and design partners on validation, applied studies, and responsible use.
Trust
GDPR-compliant. Data stays in EU. SSL/TLS in transit, encrypted at rest. DPO on staff. Delete everything, anytime — no support ticket required. Read our privacy agreement.
Pricing
Free
Ask your first audience.
- 1 Study
- Unlimited Audiences
- Up to 20 Minds per Audience
- 3 Audience answers per month (up to 60 synthetic responses)
- Community support
- 3-day free trial
- Everything in Free
- 500 synthetic responses per month
- Unlimited Audiences
- API & MCP access for every Mind
- Priority support
- Everything in Individual
- Up to 200 Minds per Audience
- 4,000 synthetic responses per seat per month, pooled
- Shared workspace for the whole team
- From 3 seats
- Team collaboration features
- Priority support
- Everything in Team
- Custom synthetic response volume
- Custom capacity up to 1,000 Minds per Audience
- Synthetic populations built from your data, research partners, and public statistics
- Calibration and validation studies
- Single sign-on (SSO)
- Custom integrations
- Dedicated success manager
- Enterprise SLA
$0
/ month
Start free
Individual
A research team of one.
3-day free trial, then $39 / month. Auto-renews until canceled.
$39
/ month
Continue with Individual
Team
Your continuous insights program.
Number of seats (min. 3)$79/seat
$237
/ month
Continue with Team
Enterprise
Validated synthetic populations, run as a program.
Custom
Get in touch
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Start a study with your target audience.
Select Minds and ask anything…
Get feedback on my pitch deck
Pressure-test a product idea
Brainstorm marketing angles
Practice a tough conversation
Sharpen my positioning
Get feedback on my pitch deck
Pressure-test a product idea
Brainstorm marketing angles
Practice a tough conversation
Sharpen my positioning
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