Internal Report Shows TikTok Kept Safety Feature From Millions

news.bloomberglaw.com · 2026-08-05 · by Long Nguyen ·generic
A confidential document says an algorithm adjustment was kept from many users “by design,” as part of an experiment to measure engagement.

Internal Report Shows TikTok Kept Safety Feature From Millions

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When TikTok tweaked its algorithm in 2021 to stop users from being overwhelmed with harmful content, the company didn’t roll out the safer version to everyone, a confidential internal document shows. Instead, to see if the change might reduce the app’s stickiness, the company conducted an experiment. It created a control group of 10% of US users — at the time, that would have been about 15 million people — who kept the old version of the app. This group, according to the document, included 16-year-old Chase Nasca. TikTok’s algorithm pushed him thousands of videos about suicide, sadness, hopelessness and ...

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