@taylorotwell: Our goal for 2026 was to 3x Laravel Cloud revenue. Already done. On pace to 5x. ✨ I know some companies are growing a l…

Taylor Otwell
@taylorotwell
Our goal for 2026 was to 3x Laravel Cloud revenue. Already done. On pace to 5x. ✨
I know some companies are growing a lot faster or a lot slower, but here are some of my learnings so far.
Focus on making the product decisively the best in its category. Easy to be distracted from this, and there are no gimmicks or tricks to get around it. The product is either the best option in the space or it's not. Being the "best" is a blend of a lot of factors - technical superiority, features, price, design, and more. Striking the right balance across all of them gets tricky when your customer base or community is really varied (long-tail community users vs. large scaled companies).
A lot of what goes into the above isn't always visible to end users or even other people in the organization. We spent months getting our scale-to-zero tech for app compute and managed queues really dialed in. Can be hard to explain to non-engineering roles why we spent months on this - and even hard to explain to more technical folks why something doesn't ship for months. But the work is hard and it has to be done right. Now it's one of our biggest differentiators and contributes heavily to "decisively being the best product."
I used to think all meetings were dumb. Most still are, to be honest, but a few are helpful - particularly quick pulse checks on the state of projects. Does anything need to be unblocked? What's the goal today / this week? Maintaining urgency and speed in a remote company is really challenging and takes intentional effort every single day.
I spend a lot of time just sitting and thinking about everything. A lot of frantic energy online and nothing of substance or value ever ships. I'd rather make a few really thoughtful moves than throw a bunch of slop at the wall.
X is an even bigger bubble than I realized. On here it feels like everyone is just building devtools for other devs to build more devtools. None of our largest customers are really on X, none are in SF, and none are devtool related. We have a wide variety of really interesting customers building things to solve all sorts of problems you'd never expect, all around the world.
Anyway, back to work. Still a lot to build. 🫡
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8:28 PM · Aug 28, 2026 · View on X
Replies (14)

Jeff Hansen @jeffwhansen
Nice insight. Thanks for sharing.

Luke Hebblethwaite @lukehebb
You and the team did an amazing job. Cloud is absolutely magic, and I know that wasn’t easy
Great work everyone involved. I have one project left to move which I plan to do this weekend then it’ll be bye to forge!

Mario Palomera @mariopalomera
This posts are far better than the “spicy/controversial” ones. Might follow again…

Aaron Schroeder @schroedad
I agree with this philosophy and also how @canopymhk operates. A big challenge is competing with companies that spend 10x our annual revenue just on sales & marketing to convince our market to buy an inferior solution without the same care for product and service.

kazi shahin @kazi_shahin01
Different X you shared than your regular surface & tone.
This is incredibly helpful for Tech entrepreneur who Follows you.
Making a product is a different game.

Daniel Weaver @godismyjudge95
"On here it feels like everyone is just building devtools for other devs to build more devtools."
This is one of the biggest issues we've encountered pitching Laravel to companies. Not enough "real" apps publicly using Laravel. The case study blog posts are definitely a start.

Pauline Vos @vanamerongen
I’m guessing the X bubble is mostly good for a long tail of side projects that then get mostly abandoned but still live..? 😅 Speaking as an over eager builder…

Arash Rahimi @iRahimiam
what did you cut to keep the category lead?

pushpak @pushpak1300
:HYB:
:DSD:
:GL:
:COSMIC-SALUTE:

Paul Bertrand @pbertrand_dev
🚀🚀🚀🚀

Aaron Francis @aarondfrancis
If you're looking for a @statamic contractor I can't recommend @laroymike highly enough. He's helping us out and it's been amazingly useful so far.

Taylor Otwell @taylorotwell author
You can ship something with Laravel today. Start here.

Ian Landsman @IanLandsman
Real OGs

Eric L. Barnes @ericlbarnes
My one and only Laracon talk! 😘 Also, for those keeping count at home, that is one more than @jasonlbeggs!
https://youtube.com/watch?v=tJx1gIU4Lt8…
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