Small barcode.Bigger picture.
The everyday product encyclopedia
Small barcode.
Bigger picture.Find out what’s in a product, who makes it, and how it all connects. One barcode at a time.
Start with the barcode on your pack
Look up
A barcode (EAN, UPC or GTIN, 8–14 digits) goes straight to its page. No account needed.
Latest updated 
Michael Wiese Productions, brandMaggi 2 Minute Noodles Curry Flavour 85 g, product
Wonka Nerds Grape & Strawberry 45 g, productNerds, product familyMaggi 2 Minute Noodles Chicken 75 g, productMaggi 2 Minute Noodles, product familyPunch-Drunk Love, productArabian Lawrence DVD (Finnish 2-disc edition), product, product, updated 10 minutes ago")Love Actually DVD, productLawrence of Arabia DVD (Danish edition), product, product, updated 15 minutes ago")Columbia TriStar Home Entertainment, brandThe Pianist, productKes DVD, productBattle of Britain 2 Disc Special Edition DVD, productAgent Cody Banks DVD, productChitty Chitty Bang Bang DVD, product
Just exploring? Browse the product directory
A little code. A lot to discover.
It starts here One barcode. A connected picture.
The productThe brand behind itThe people who make itWhat goes inside
Connected by knowledge
Follow your curiosity
A world behind the label.
Start anywhere. See how it connects.
Products Every product, one barcode. Brands The names you know. And the ones you don’t. Companies Who makes it. Who owns it. Ingredients A closer look at what goes inside. Categories Find your way through the everyday. Product families Different variations. The same family.
Everyday things.
Shared knowledge.A growing encyclopedia, built one page at a time. Explore the sources, follow the connections, and help make the picture a little clearer.